Serving as a corporate video production company has many different meanings, but one thing remains consistent across the board: corporate video production means providing a solid look. Large companies and corporations are always considering their image and the way they present themselves to the world. They know that their reputation goes hand in hand with the visual material they put out to the public, and it has to look professional and consistent with their brand. Colors must be accurate and font styles have to be synonymous with all text representative of the company. Consistent messaging isn’t just about the words a company uses, it’s the look they exhibit every day.
Larger corporations and companies that are conscientious of their image usually have color codes and specific fonts that they use throughout their media materials. When working with the super-high quality laminate flooring company Swiss Krono, for example, they have an exact shade of red that they use for everything, as well as font styles that match their logo. Therefore, with every video we produce for them, we follow the strict guidelines they have established. They know that the right look creates the kind of message and impact they need to stand out as a professional, high quality brand the public can trust. Not to mention, it also helps tremendously with brand awareness for the public. Corporate video production companies have to ensure that no matter what they create for a company, the look is right and consistent.
Aside from the colors, fonts, and specifics a corporate video production company must adhere to, there’s an unwritten understanding that the videos produced must have a professional, manicured look and feel that exudes strength and quality. Sure companies may take risks from time to time with their media and advertising, but overall the company wants to be seen as secure and reliable. Without the right look, customers and clients may get the wrong impression and quickly dismiss the company. Now, there are always exceptions to these rules, and the type of product or service a company provides greatly influences these decisions. But nine times out of ten, the basic principles of corporate video production remain true.
Contact us today to set up your corporate video production appointment. We also provide free estimates and will answer questions you may have about the process.